Antonia Bartning gives seminars on sustainable business management and distributes the game Pitch Your Green Idea! The Sustainable Entrepreneurship Game. She studied sustainable business management (MA) and business communication (BA). Before, during and after her studies she worked in different companies/organizations as well as independently in public relations, marketing and political campaigns.
Antonia Bartning developed the board game "Pitch Your Green Idea!" as part of her master's thesis and was awarded the German Business Game Prize for it. She is currently preparing a company start-up together with her team partner and developing further game-based offerings in the field of sustainable entrepreneurship. Most recently, she digitized the board game.
"I am, or rather my work is creatable, because the game "Pitch Your Green Idea!" is the result of a creative innovation process and in turn helps people to produce sustainable innovations themselves with the help of creativity methods. I associate creatable with what I do every day: I link the areas of sustainability, innovation development and entrepreneurship in games and playful methods to convey precisely these topics."
Frieda Preuß is M.Sc. Public Health, Consultant Consumer Research & User Experience. She graduated in Psychology & Public Health, with a focus on human-machine interaction. Since 2017, she has been working at Spiegel Institute in the field of UX consulting. Frieda Preuß has a keen interest in integrating innovative methods in product development. She is a trainer for certification seminars CPUX-F & CPUX-UR.
Spiegel Institute is part of the Creatables, because we want to combine the creativity of the gaming industry, sustainability and the perfect user experience - the user experience. This allows us to develop holistic, innovative products that are optimally tailored to the respective target group.
Spiegel Institut is an internationally operating research and consulting institute for consumer research and user experience consulting. Our goal: to create the optimal user experience! To achieve this, our team of around 130 employees works with innovative UX and usability tools to highlight the needs and requirements of our clients' respective target groups.
We accompany the complete development process of a product: from the needs analysis, idea generation and concept development to validation and final testing. Our interdisciplinary team supports the creation of customer-oriented products and services in every phase of the process. In this way, we set the course for the optimal user experience for our customers in all phases of product development - with expertise, commitment and enthusiasm.
Founded as early as 1950 by Prof. Dr. Bernt Spiegel as the first market psychology institute in Germany, we now have locations in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Braunschweig, Beijing and Shanghai. From there, the Spiegel Institute is active worldwide for its renowned clients.
"I am creatable because I love to integrate creative methods and a large portion of positive energy into my daily work and transform them into valuable solutions together with my clients."