Strengthening sustainability through cross-innovation

Creatables shows how forward-looking innovations are created. The sustainability initiative of MFG Baden-Württemberg brings together the creative industries with SMEs, researchers from universities and start-ups. In a very practical way and using creative methods, the players engage in cross-innovation in the sense of the United Nations' 17 Sustainable Development Goals.  The creative industries have a new and important role to play here. After all, their level of digitization is high, and creatives know which working methods keep users and customers on the ball. The games industry is the best example of this. creatables makes this wealth of knowledge of creatives its own. The result is innovative approaches that can be used to master the challenges of our time.